“If you want to create successful, innovative products that customers love, Dan’s playbook is a must-read.”

Hiten Shah

Co-founder of KISSmetrics and Crazy Egg

“Dan’s product expertise was incredibly helpful in the early days of building and growing Box. I found his advice incredibly valuable—and if you want to build a successful product, you will too.”

Aaron Levie

CEO, Box

“A great, detailed guide on how to find product-market fit and make things people will love. This book should be required reading for everybody building products.”

Laura Klein

Author of UX for Lean Startups

“Dan Olsen makes product development simple and logical. If you want to create kick-ass products, you need to read this book.”

Dave McClure

Founding Partner, 500 Startups

“Dan’s playbook is the missing manual on how to apply Lean Startup principles. This comprehensive, straightforward book guides you through everything you need to know to build a winning product.”

Sean Ellis

CEO of Qualaroo and

“The Lean Product Playbook is the first book I’ve seen that truly explains how to apply Lean Startup concepts in a practical, step-by-step manner.”

Jim Scheinman

Founder and CEO, Maven Ventures

“For those that are looking for a more structured approach to coming up with winning products, Dan combines modern techniques with experience to step you through the process.”

Marty Cagan

Author of Inspired and Founder, SVPG

“Dan takes Lean Startup to a new level with his step-by-step playbook for creating great products! This book truly is for everyone: from designers to business people to engineers.”

Kaaren Hanson

VP Design, Medallia

“Dan Olsen is an established Lean product black belt in Silicon Valley. His book gives product teams a simple and straightforward way to identify product-market fit, launch an MVP, and then improve it systematically over time.”

Ken Fine

Chief Customer Officer, Medallia

“Unlike many product gurus who are long on theory but short on practice, Dan Olsen has battle-tested his approach across many companies, many products, and many years of being a player-coach. Dan’s simple but complete playbook gives teams the best chance to create not just great products, but great companies.”

Jeff Maggioncalda

Former CEO, Financial Engines

“Dan Olsen’s The Lean Product Playbook is wonderfully thorough and practical. It provides invaluable step-by-step guidance to help you make sure that your product is The Right It, and also gives great advice on how to build It right. A must-read for any innovator and entrepreneur.”

Alberto Savoia

Author of Pretotype It

“Dan helped YouSendIt (now Hightail) launch our first subscription product shortly after we raised our first round of venture financing. His product expertise, which he shares in this book, really got our product management engine going. The result was a well-monetized product that customers loved.”

Ranjith Kumaran

Co-founder and CEO, Hightail