ABOUT THE BOOK
♦ Identify underserved customer needs
♦ Create a winning product strategy
♦ Define your minimum viable product (MVP)
♦ Test your MVP with customers
♦ Iterate rapidly to achieve product-market fit
Do you have the audiobook version of The Lean Product Playbook? Check out the enhanced Audiobook Companion PDF.
Dan Olsen is a product management trainer, consultant, author, and speaker. At Olsen Solutions, he works with CEOs and product leaders to help them build strong product teams.
Dan has worked with a range of businesses, from small, early-stage startups to large public companies, on a wide variety of web and mobile products. His clients include Google, Walmart, Amazon, Facebook, Box, Microsoft, Medallia, and One Medical Group.
Prior to consulting, Dan worked at Intuit, where he led the Quicken product team to record sales and profit. After Intuit, he was a product leader of several startups.
“If you want to create successful, innovative products that customers love, Dan’s playbook is a must-read.”
Co-founder of KISSmetrics and Crazy Egg
“Dan’s product expertise was incredibly helpful in the early days of building and growing Box. I found his advice incredibly valuable—and if you want to build a successful product, you will too.”
CEO, Box
“A great, detailed guide on how to find product-market fit and make things people will love. This book should be required reading for everybody building products.”
Author of UX for Lean Startups
“Dan Olsen makes product development simple and logical. If you want to create kick-ass products, you need to read this book.”
Founding Partner, 500 Startups
“Dan’s playbook is the missing manual on how to apply Lean Startup principles. This comprehensive, straightforward book guides you through everything you need to know to build a winning product.”
CEO of Qualaroo and GrowthHackers.com
“The Lean Product Playbook is the first book I’ve seen that truly explains how to apply Lean Startup concepts in a practical, step-by-step manner.”
Founder and CEO, Maven Ventures
“For those that are looking for a more structured approach to coming up with winning products, Dan combines modern techniques with experience to step you through the process.”
Author of Inspired and Founder, SVPG
“Dan takes Lean Startup to a new level with his step-by-step playbook for creating great products! This book truly is for everyone: from designers to business people to engineers.”
VP Design, Medallia