Everyone knows that most new products fail and that building great products is hard. The Lean Product Playbook provides clear, step-by-step guidance to help you create successful products. Lean Startup has contributed valuable ideas about product development and generated lots of excitement. But despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they lack specific guidance on what to do and how to do it. The Lean Product Process walks you through the steps required to achieve product-market fit:
♦ Determine your target customers
♦ Identify underserved customer needs
♦ Create a winning product strategy
♦ Define your minimum viable product (MVP)
♦ Design your MVP prototype
♦ Test your MVP with customers
♦ Iterate rapidly to achieve product-market fit



Dan Olsen is an entrepreneur, consultant, and Lean product expert. At Olsen Solutions, he works with CEOs and product leaders to help them build great products and strong product teams, often as interim VP of product. Dan has worked with a range of businesses, from small, early-stage startups to large public companies, on a wide variety of web and mobile products. His clients include Facebook, Box, Microsoft, YouSendIt (now Hightail), Epocrates, Medallia, Chartboost, XING, Financial Engines, and One Medical Group.

Prior to consulting, Dan worked at Intuit, where he led the Quicken product team to record sales and profit. He also led product management at social networking pioneer Friendster and was the cofounder and CEO of TechCrunch award winner YourVersion, a personalized news startup.


“If you want to create successful, innovative products that customers love, Dan’s playbook is a must-read.”

Hiten Shah

Co-founder of KISSmetrics and Crazy Egg

“Dan’s product expertise was incredibly helpful in the early days of building and growing Box. I found his advice incredibly valuable—and if you want to build a successful product, you will too.”

Aaron Levie

CEO, Box

“A great, detailed guide on how to find product-market fit and make things people will love. This book should be required reading for everybody building products.”

Laura Klein

Author of UX for Lean Startups

“Dan Olsen makes product development simple and logical. If you want to create kick-ass products, you need to read this book.”

Dave McClure

Founding Partner, 500 Startups

“Dan’s playbook is the missing manual on how to apply Lean Startup principles. This comprehensive, straightforward book guides you through everything you need to know to build a winning product.”

Sean Ellis

CEO of Qualaroo and

“The Lean Product Playbook is the first book I’ve seen that truly explains how to apply Lean Startup concepts in a practical, step-by-step manner.”

Jim Scheinman

Founder and CEO, Maven Ventures

“For those that are looking for a more structured approach to coming up with winning products, Dan combines modern techniques with experience to step you through the process.”

Marty Cagan

Author of Inspired and Founder, SVPG

“Dan takes Lean Startup to a new level with his step-by-step playbook for creating great products! This book truly is for everyone: from designers to business people to engineers.”

Kaaren Hanson

VP Design, Medallia